The Five Stages of Fashion


How does fashion change over time? We’ll discuss the fashion life cycle, which includes five stages. Although it doesn’t stop at the introduction stage, the life cycle is useful for consumers and retailers because it can determine whether a particular item will lose its popularity or fall out of favor. Here are the five stages of fashion:

Dissemination of fashion trends

For 60 years, the main sources of fashion trends were runway shows and fashion magazines. Today, however, the main sources of fashion trends are social media influencers and streetwear culture. Fashion trends emerge from seemingly unrelated areas and are quickly adopted by consumers. This allows for new looks to be created, and the latest trends to spread to other parts of the world. For example, mini skirts first originated in London and gradually migrated to the United States, where they are now given a new twist every season.

Although they may have originated as TRENDS, many current trends are influenced by the looks that designers show at Fashion Week events in Paris, Milan, and New York. Fashion enthusiasts await the start of each season with bated breath. Fashion magazines are a good source of ‘on-the-rise’ fashion trends. For example, one fashion magazine focuses on ’80s references and the supersized sleeve, which may make an appearance in 2022.

Influence of taste mechanisms

Our sense of smell and taste are related. We are both affected by the same types of chemicals and have different thresholds for detecting these tastes. A chemical like sucrose, for example, elicits a sweet taste at 10 mM of its concentration, while the same chemical has a bitter taste at a concentration of 30 mM. Fortunately, our taste receptors are heritable. We are also susceptible to different tastes depending on the number of fungiform papillae on our tongue.

Our taste mechanism determines what we like and dislike. The sensations of sour and bitter are linked to our central nervous system. We can use our sense of taste to determine the quality of a food. For example, we may have a preference for chocolate, but not for broccoli. This means that we have a sensitivity to sweets. The taste receptors on our tongues are responsible for judging whether or not the food is sweet.

Artistic expression in fashion

Artistic expression in fashion can be traced to its origins in the bourgeois culture that emerged after the 1830s European revolutions. Increased access to art and expanded commercial possibilities enabled independent artistic structures and the production of new forms of art. Art and fashion share a common point of origin, and the relationship between the two evolved into a global idiom. Artistic expression in fashion has several forms and is most often characterized by a distinctly western aesthetic.

Fashion is a medium of visual representation and material basis, with its primary source being photography and catwalk performances. However, it has also found a place in contemporary art, and is often cited as a field of reference or aesthetic model. Here are some of the different approaches to artistic expression in fashion:

Influence of mass media on fashion

The media’s role in the fashion industry is not to be underestimated. It can influence both male and female fashion consciousness. However, male fashion leaders were more likely to be influenced by personalized media. This research focused on the role of non-traditional retail channels, such as TV, magazines, and the Internet, rather than traditional retail channels, such as physical stores. The research took advantage of social cognitive theory and the theory of symbolic interaction to study the relationship between mass media and fashion.

Media influences fashion by covering the entire range of first-hand experiences. A retail store is not a mass media medium, although it is still the primary experience of many consumers. Mass media, on the other hand, involves multiple methods of dissemination, aiming to reach a wider audience and target demographic groups. The most influential mass media in fashion are print and broadcast media, such as magazines and newspapers, radio and television, and electronic instrumentation, such as the internet.