Business news articles require a fine balance between being interesting and being accurate. Readers demand both, but if the news is too dry or boring, they’ll likely lose interest and move on to other sources of information. Crafting effective business news articles involves more than reporting the latest events; it requires a nuanced approach to conveying complex and controversial topics in ways that readers can connect with and share.
To begin, determine your audience. Most businesses have a specific demographic they serve, whether it’s local consumers, investors or small business owners. You can narrow this audience down further based on the topic of the news article. For example, if you’re writing about the effects of higher tariffs on soybeans, your audience might be highly educated business people who understand economics and have expertise in agriculture. Or, your target audience might be local farmers who need to know how higher tariffs will affect their bottom lines.
Next, decide how you’re going to frame the story. Some news stories are created around data, with spreadsheets and charts unveiling the statistics behind a major event. This is a great way to deliver business news, but it’s important to provide readers with perspective on the implications of that data, too. If you’re writing about a new marketing strategy Amazon is using to compete with competitors, for instance, it’s important for readers to see how those tactics could potentially affect them as consumers and business owners, too.
Similarly, some business news articles are built on quotes from independent experts, public officials or business executives. This can add depth to the piece, especially if the experts are not affiliated with any financial interests in the company involved. Likewise, quotes from consumers or workers can help put a human face on an otherwise dry business news article.
Once you’ve framed the story and added insight, it’s time to publish and distribute. Business news articles can be shared on a company’s social media accounts to reach a wider audience, but you should also consider sharing the article on larger business sites and industry-specific forums. Be sure to partner with reputable websites that will feature your content in ways that aren’t spammy or too promotional. You can also turn your articles into slideshows and podcasts to attract a new audience and increase your article’s reach.